Trade

Established in 2019, Trade is a fast growth logistics company, innovating the way the world does business. Offering cutting edge technology at the intersection of international trade and global supply chain. I had the pleasure of developing a brand identity that represents the product's innovative and modern outlook within the industry. The new mark features the two directional arrows showcasing Trade as the intersection of logistics and technology. In application the transformative and fast–expanding concept is expressed through lined arrows that can be used as a graphical pattern or in conjunction with imagery. The brand is inspired by the retro and industrial field through textures and colors but takes a more modern approach with minimal and refined style.